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Student Learning Outcomes
Management and Marketing Programs Student Learning Outcomes
- Understand how organizations function under various contemporary designs
- Understand, and make organizational decisions based on understanding, the human processes that motivate, affect, and manage individuals within groups and organizations
- Understand and manage business practices and develop strategies within the organization dynamics
- Understand and mange the organization change and innovation
- Understand issues in conflict, negotiation, leadership and diversity and be able to make objective decisions
- Understand the role of the marketing function in the modern organization.
- Understand and apply the marketing concepts, theories, and process.
- Learn marketing analysis, planning, management, and control.
- Understand and conduct research on marketing issues, trends, and dynamics.
- Understand the various marketing activities and how they are integrated; and how the marketing function is further integrated with other functions to achieve the organization goals.
Management Program Student Learning Outcomes
Each student will demonstrate the ability, at an appropriately competitive level, to:
- Understand how organizations function
- Propose and evaluate appropriate contemporary designs for organizations
- Understand and manage human processes that affect individual and group behavior at work
- Evaluate systems used to produce work effectively, respectfully, and with dignity
- Understand key issues and dynamics in organizational decision-making
- Understand, evaluate, and employ strategies for negotiation and conflict resolution
- Understand the basic functional areas of business management and how they are coordinated strategically and operationally
- Understand the fiduciary and social responsibilities of managers to balance often-diverse stakeholders interests
- Understand management and business practices from various cultural perspectives and manage it for effectiveness
- Understand and manage organizational change and innovation
- Understand motivational issues, and lead and motivate people within the organization
- Understand ways in which attitudes are shaped within organizations
- Understand the political cultures and dynamics of organizations
- Understand the processes by which new firms are founded and industries emerge and plan accordingly
- Understand practical techniques and strategies for managing professional practice for professionals
- Manage personnel function from recruitment to evaluation in light of the dynamics of human relations and governmental relations
- Able to execute situations analyses, develop plans, implement plans, and develop control measures and corrective actions
Marketing Program Student Learning Outcomes
Each student will demonstrate the ability, at an appropriately competitive level, to:
- Understand the basic principles of marketing and the marketing process
- Understand the role of marketing in the modern organization and society as a whole
- Develop stronger societal, ethical, and global perspectives through the analysis of the different environments that influence marketing decision making
- Perform effective written and oral analyses of marketing issues
- Understand markets, market demand, and the market environment
- Perform analysis and interpretation of behaviors and trends of consumer and business buyers
- Understand and perform market segmentation, market targeting, and product positioning for competitive advantage
- Understand and use the major tools available to marketers to develop and manage profitable customer relationships
- Develop and implement an effective marketing plan
- Understand the dynamics of developing and implementing an integrated marketing communication strategy
- Understand marketing channels dynamics and logistics management; and selling and sales management
- Understand the global market place and issues related to international marketing
- Understand marketing in the digital age and exploit opportunities available to marketers through adopting technological advancement (e.g. building customer relationships via database marketing and the internet, marketing research and information systems, new products development, etc.)
- Understand the importance of information, information systems, market intelligence, and the marketing research process in managing the marketing function
